Recruiting and Technology: Session 3

There was a recent discussion on ERE and LinkedIn about what a “modern” applicant tracking software (ATS) tool should include and the ROI for your business. Many of my consulting clients in the staffing or executive search business ask my opinion on, or are seeking, a new tool as the current tool they have is not being used or does not have the latest bells and whistles. Below is my response to this question, which has generated a lot of interest and discussion.

It seems people are looking to buy or enhance current ATS systems as technology continues to advance. I have done a lot of work with various ATS tools over the years through my exposure with sitting in technology positions / chairs within industry and HR associations. While I do have favorites and have gone as far as to be a SME and / or reference for 2-3 tools, I would say “it depends.” A true ATS tool used in the staffing / recruitment arena is very robust and not just a tracking and on-boarding tool utilized by HR. A true staffing / recruitment ATS tool not only tracks applicants, but is intuitive to the job order(s), client(s), and end user(s) for the candidate so one note in the system follows all points. The top tools on the market right now even go as far as to incorporate the following:

1. Web based
2. Integrated email which auto-tracks to all records
3. Third-party tool friendly (i.e. able to utilize some of the hot tools like Contact Capture and Diver)*
4. VoIP / Network phone integration for auto-dialing and call tracking
5. Can produce reports easily with NO extra costs
6. Integrates with your website
7. Email or at least sendouts tracking (are they being looked at, if so how often and by whom)
8. Applicant tracking back to the specific job (auto-parsing)

The reverse should be true as the ATS should also be able to act as the CRM tool for client management so recruiters are not trying to track down notes, a sales rep or looking through other systems to get valuable information about a client or manager. The best tools are based on a CRM platform where both the client and the candidate are treated as a potential lead and everything has a time stamped tracking (this way you can meet various employment standards and regulations by clients and the government). Bad tools make you work for it on the client side. Worse, bad tools require more tools to manage clients in say salesforce.com* or ACT.*

One should look through all the activity for your company to see just how robust of a tool you need and use this as the benchmark for making a decision. Far too many recruiters and firms jump into a tool based on costs or the friendly rep and it cost them 10 times to get out of it! If it is not easy and intuitive for the staff, it will not be used…hands down from experience!

Feel free to connect with me off-line and I can share what my top 5 ATS tools are…

*Contact Capture, Diver, salesforce.com and ACT are all trademarked products.

For assistance with your Job Search from Chris Wellington and others on the staff visit
The Career Store or Get in Touch.

Interesting post and news this week on Monster.com and Microsoft Office Online, “Four steps to your next job,” creating a new partnership to help the active job seeker. In the example they start to cite a specific individual’s pain and launch into this combined marketing program. A suggestion is made to utilize the Microsoft Office templates to help develop your resume. Now, unlike many of my peers or other resume writing service providers, I am not opposed to this and thus writing a negative post. Nope, I think it’s a great idea if you have no resume to work with and/or can’t afford or are unable to seek out help.

Living in “the land of resumes” as the electronic age has provided to HR and recruiters alike, I can tell you that a resume DOES make a difference in your job search. Having just the right ingredients, as Greg Miller has pointed out in previous posts, makes all the difference in the world. Too much and it’s usually overlook, not enough and it’s overlooked. I say equally important are the style, format and key selling points.

Take for example sales people which I work with on a daily basis as one of our key niche areas. When a client looks to our firm to help hire a true sales professional they are looking for a resume and candidate profile that speak sales. Duh say most of you. Duh is right but how come I still see what accumulates to the hiring manager or client as a non-professional? No stats or highlights on their successful sales career, recent accomplishments, numbers, ranking related to peers or their industry, deals won, and so forth. What happens is a lot of time spent with me or my team in creating a separate document or re-writing their resume to reflect these highlights that all VP of Sales or CEOs are looking for in true professionals!

As I wrote about in both ATS issues and resume formats, having a very complex format or even the new Office 07 .dox can be detrimental if the recruiter or hiring authority on the other end is not able to open it. That’s it, game over, done. Well not quite as if you get your career coaching from me, follow-up, follow-up, follow-up! Would you rather start with a tool which helps your job search or a template which might inhibit it?

In short, templates are a great tool and how I got my first job as a recruiter coming out of the military with no resume (boy that was a sad resume), but I strongly suggest seeking guidance in some fashion to help put you ahead of the pack. The best templates are those with simple and standard formatting. The templates I would stay away from have text boxes, rows, columns, etc.

Good luck in your career search!

Chris

For assistance with your resume from The Wellington Group staff visit The Career Store or Get in Touch.