Leveraging the New Internet and Social Networking for your Career

It was not that long ago that the World Wide Web was only cool for chatting and checking out various static pages, job boards and some blogging for those looking to make a change in their careers. What happened? The WWW truly went worldwide and is now in the homes and on the laps of many of my beloved remote Alaskan family members. Now they can see the latest jobs we are working on, harass me real-time on Facebook, and even apply to my tweets on Twitter.

If you think your networking skills are a bit rusty, I am willing to bet that you may have very little or no internet social networking experience. Not to worry… you are not alone. Many of the clients I help are in the same spot: mid to late career professionals who have rarely had to present a resume, let alone now having to navigate the complexities of the latest in internet resources. The big question is, Where do I start?” Staying true to form, I will say “it depends.” It depends on: Where are the people in your industry hanging out, where is your personal network lingering these days on-line, who is hiring in your career niche and where are they putting their money and time on-line?

Before just jumping in and making real work of trying to be on every social networking site, job board and reading all the latest blogs, first sit down and try to answer the questions just asked above. Chances are good that you will find niche communities, groups and recruiters (internal and headhunters) on very specific sites or part of specific groups. In a short amount of time this can give you more exposure to a larger group of people than sprinkling yourself all over the web, taking hours at a time to monitor. Better yet, just start with your personal network and see where that takes you. People like to help other people and nowhere is this more evident than on the internet.

Here is another trick that a highly trained recruiter will be looking for…your resume or career highlights posted on various independent web pages, or key words from you on the profile(s) you do build on these sites. Take some time to build a thorough career profile on the sites you decide to be part of, as string searching the web will get traffic to your profile, thus putting your in-demand skills in front of the world.

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